new direction…

“With more people taking to the roads on bicycles, it’s hard for new-comers to feel confident. This product explores the relationship between cyclist and driver, and challenges the eye of the driver to see cyclists in a slightly different context. The LED dot matrix allows the cyclists to download their own graphics or animations to the rear bike light.”


1 Comment

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One response to “15/2/10

  1. Hannah Mort

    Thumbs up from myself and Gillian!! I like the idea of communication between drivers and cyclists, giving a little insight into the person behind the bike. Very impressive!!!

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